Málaga CF players Carlos Dotor and Eneko Jauregi held an autograph session for fans at an urban activation for the Estadio Movistar LALIGA initiative. The event took place on 9 September at the Movistar store on Avenida de Velázquez 49, as reported by Telefónica's communication portal.
The four-year-old initiative turns Movistar stores into fan meeting points. Nearly 300,000 people have participated in its experiences so far. It aims to bring football closer to cities and become a benchmark for enjoying the sport beyond competition. Attendees at the event with Dotor and Jauregi received various gifts simply for showing up.
What activities were included in the Málaga experience?
The season's roadshow first stopped in Málaga on 5 and 6 September at Avenida de Andalucía, next to El Corte Inglés. There, participants could test their accuracy in a precision shooting challenge, measure their kick speed, and take a reflex test. They also had photo opportunities at a Flash Interview set. The experience concluded with a prize wheel offering official LALIGA merchandise.
On 5 September, LALIGA legend Nacho Monreal made a special appearance at the Málaga venue and met with members of the media. "It's a fantastic initiative to connect with people," Monreal said. The activity continued days later with the autograph signing by the two first-team players.
What prizes could attendees win?
Beyond the attendance gifts, fans present at the 9 September session could enter a draw to win tickets for Málaga CF's next home match. The fixture is against Athletic Club on 29 November, as listed on the official fixtures schedule.
The top prize of the day was a jersey signed by the entire Málaga CF squad. These kinds of activations build anticipation for matches at La Rosaleda. The first-team squad, detailed on our squad page, is preparing for an intense season in the top flight.
Where will the roadshow go next?
After its stop in Málaga, the Estadio Movistar LALIGA tour has scheduled new stops in other Spanish cities. The next one will be in A Coruña on 19 and 20 September. Afterwards, the caravan will move to Santander for the weekend of 26 and 27 September.
Málaga, A Coruña and Santander are just the first three cities on a tour that will continue throughout the season. The website estadiomovistarlaliga.movistar.es provides further information on upcoming locations and activities. The initiative shows a continued effort to build community around football in public spaces.
Meanwhile, Málaga CF focuses on preparing for the clash with Athletic Club in late November. Fans can follow the team's progress and their position in the standings as the championship unfolds. The autograph session with Dotor and Jauregi at the Movistar store is a concrete example of how the club engages with its fanbase outside the stadium.
